Wednesday, January 30, 2013

The Benefits of Internet Marketing in Today's Business Landscape ...

January 29, 2013

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Online advertising or internet marketing is the practice of promoting products or services over the internet. Customers will receive advertisements for the product or service typically via the following digital routes: search engine results, social media marketing and banner ads, blog and online classified advertisements, and spam or email advertising. The idea behind internet marketing is to send marketing messages and lure in customers without overdoing it or missing the mark. This article will explore ways in which internet marketing can hit the mark more often.

Pros and Cons of Internet Marketing

Internet Marketing, unlike marketing done on television or through newspapers, has the advantage of being instantly publishable. In addition, the information disseminated through internet marketing activities is virtually unlimited. With a newspaper or television commercial, you are oftentimes targeting one demographic in one particular place. With internet marketing, the advertisements not only hit more people but they are sometimes interactive advertisements that keep customers engaged.

To go Interactive?

More advertising is going interactive these days and it might prove harmful for business not to capitalize on this relatively new way to reach customers. What is interactive advertising? In the most basic sense, interactive advertising is marketing that interacts with the user?s motives or responses to deliver the best service in a timely fashion. For instance, sites like Amazon and Target are interactive in that both sites filter and arrange future searches based on the user?s preferences and purchasing habits. It?s often said that retaining a current customer is ten times less expensive than corralling in a new customer. This economic reality underscores the importance of streamlining interactive advertising to current customers.

One Size Fits Most

Research in internet marketing has shown that two strategies for marketing online pay off in the long run; those strategies are appealing to a specific interest and targeting individuals. The latter, also known as the one-to-one approach, is used in tandem with search engine optimization. With the one-to-one approach, advertisements are based around keywords typed into the search engine. For instance, searching for ?foot locker? might warrant an advertisement for Nike shoes. The one-to-one approach is tremendously time and cost efficient and it often furnishes the customer with just what s/he needs!

Specific Interest Marketing

Another approach, though, is appealing to a specific interest. The specific interest approach focuses on an entire demographic?s shared characteristics, like age or geography. Rather than focusing on one individual, specific interest internet marketing narrows down the advertising to a collective interest or pursuit. For example, internet browsers in Nevada might be presented with Carls Jr. fast food advertisements, which wouldn?t be useful to someone in New England. The specific interest marketing is subtly similar to one-to-one marketing except that specific interest marketing focuses on larger groups of people, perhaps without particular regard to spending habits of those people.

Future of Marketing

Internet marketing is superior to other forms of marketing because it is cost, energy, and resource efficient. There are also more options with internet marketing: internet marketing can solicit millions of people at once or only a few potential customers. With more people flocking to the internet for goods and services, now is the time to incorporate internet marketing into your business.

About Author: Pam Johnson studied sociology and applies her studies of human decision making to internet marketing. She graduated from one of the best sociology programs in the nation and is now VP of Marketing for an internet marketing firm.

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Source: http://www.naseerahmad.com/2013/01/29/the-benefits-of-internet-marketing-in-todays-business-landscape.html

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Tuesday, January 29, 2013

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Yahoo sees revenue climb this year, but long road ahead

(Reuters) - Yahoo Inc forecast a modest uptick in revenue for the current year as it revamps its family of websites but Chief Executive Marissa Mayer warned it would be a long journey to revive the Internet company's fortunes.

In Yahoo's first financial outlook since Mayer became CEO in July, the company outlined a plan to trigger a "chain reaction of growth" by overhauling a dozen of its online services to increase the amount of time users spent on its websites.

It also pointed to strength in its search advertising business and progress made in improving its internal operations.

Yahoo's shares were 3 percent higher in after hours trade after the revenue projection was disclosed during an analysts conference call, shedding some ground after earlier rising as much as 4.5 percent.

But weakness in Yahoo's display ad business, which accounts for roughly 40 percent of the company's total revenue, caught some analysts by surprise.

"While the road to growth is certain, it will not be immediate," said Mayer, a former Google Inc executive and Yahoo's third full-time CEO since September 2011.

Yahoo said that revenue, excluding fees it pays to partner websites, will range between $4.5 billion and $4.6 billion in 2013, implying an annual growth rate of 0.7 percent to 3 percent.

Finance Chief Ken Goldman also warned investors to expect "an investment phase" in the first half of the year, which he said would impact profit margins.

"What was clear from the call is that this is a long-term turnaround story," said Macquarie Research analyst Ben Schachter. "We shouldn't expect anything to just snap back and correct itself."

During the fourth quarter, Yahoo's net revenue increased 4 percent year-on-year to $1.22 billion, as search advertising sales offset a 10 percent decline in the number of display ads sold on Yahoo's core properties.

Mayer said the decline was the result of less activity by visitors to its popular websites, such as its Web email service, and to a lesser extent due to users accessing the Web on smartphones, where Yahoo's ad business is not as strong.

Efforts to revamp its mobile properties, begun last year with a redesign of the photo-sharing service Flickr, remain on track, said Mayer, noting that Yahoo now has 200 million monthly mobile users.

"From a monetization perspective this is still a very nascent source of revenue for us. With any platform shift, revenue always followed users and mobile will be no different," she said.

Mayer took over after a tumultuous period at Yahoo in which former CEO Scott Thompson resigned after less than 6 months on the job over a controversy about his academic credentials and in which Yahoo co-founder Jerry Yang resigned from the board and cut his ties with the company.

Yahoo's stock has risen roughly 30 percent since Mayer took the helm, reaching its highest levels since 2008.

Part of the stock's rise has been driven by significant stock buybacks, using proceeds from a $7.6 billion deal to sell half of its 40 percent stake in Chinese Internet company Alibaba Group, said Sameet Sinha, an analyst with B. Riley Caris.

Yahoo said it repurchased $1.5 billion worth of shares during the fourth quarter.

The company's fourth-quarter net income was $272.3 million, or 23 cents per share, versus $295.6 million, or 24 cents per share in the year-ago period.

Excluding certain items, Yahoo said it had earnings per share of 32 cents, versus the average analyst expectation of 28 cents according to Thomson Reuters I/B/E/S.

For the first quarter, Yahoo said it expects revenue, excluding partner website fees, of $1.07 billion to $1.1 billion, trailing the $1.1 billion that Wall Street analysts expect on average.

Shares of Yahoo were up 59 cents at $20.90 in after-hours trading on Monday.

(Reporting by Alexei Oreskovic; Editing by Phil Berlowitz and Edwina Gibbs)

Source: http://news.yahoo.com/yahoo-revenue-rises-search-advertising-012515413--sector.html

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Video: Big CAT's Big Q4 Earnings

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Monday, January 28, 2013

Weddings Startup Lover.ly Scores Content And Ad Deal With Real Simple, Prepares Website Relaunch And New Mobile Apps

Loverly_Logo (1)Lover.ly,?a search engine for all things wedding, is today making a move that will broaden its reach considerably: The company is announcing a partnership with Real Simple to power the content for the site's first-ever online weddings channel. Real Simple, which is best known for its magazine about home decor, beauty and fashion (it's like an offline version of Pinterest), will now be helping to sell?Lover.ly's?advertising inventory as a part of this deal.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3VbKM_Ccegc/

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Lawmakers see immigration overhaul this year

WASHINGTON (AP) ? Republican and Democratic lawmakers were cautiously optimistic Sunday that a long-sought overhaul of the nation's immigration system that includes a pathway to citizenship for the 11 million illegal immigrants currently in the country will clear Congress this year, the result of changes in the political landscape shown in November's election.

"We are trying to work our way through some very difficult issues," said Illinois' Sen. Richard Durbin, the No. 2 Democrat in the Senate. "But, we are committed to a comprehensive approach to finally, in this country, have an immigration law we can live with. We have virtually been going maybe 25 years without a clear statement about immigration policy. That's unacceptable in this nation of immigrants."

Sen. Robert Menendez, who along with Durbin and Sen. John McCain, is part of the six-member, bipartisan Senate group working on a framework for immigration legislation to be announced this week, said current politics dictate that a pathway for citizenship must be included.

"Let's be very clear: having a pathway to earned legalization is an essential element. And I think that we are largely moving in that direction as an agreement," said Menendez, D-N.J.

But the package "will have the enhancement of the border security," he said, nodding to Republicans' priority to tighten borders to prevent future illegal immigration.

He also said the package would have to crack down on employers hiring undocumented workers.

Arizona Republican McCain has returned to the issue after having led a failed push to fix the nation's broken immigration system ahead of his 2008 bid for the White House.

McCain said: "What's changed is, honestly, is that there is a new, I think, appreciation on both sides of the aisle ? including, maybe more importantly on the Republican side of the aisle, that we have to enact a comprehensive immigration reform bill."

Despite making little progress on immigration in his first term, President Barack Obama won more than 70 percent of the Latino vote, in part because of the conservative positions on immigration that Republican nominee Mitt Romney staked out during the GOP primary. Asians, who immigrated to the U.S. in higher numbers than Hispanics in 2010, also overwhelmingly backed Obama. Latino voters accounted for 10 percent of the electorate in November.

Obama is to press his case for immigration changes during a trip to Las Vegas Tuesday: a pathway to citizenship for illegal immigrants that includes paying fines and back taxes; increased border security; mandatory penalties for businesses that employ unauthorized immigrants; and improvements to the legal immigration system, including giving green cards to high-skilled workers and lifting caps on legal immigration for the immediate family members of U.S. citizens.

In an opinion piece published online Sunday in the Las Vegas Review-Journal, Sen. Marco Rubio, also a member of the bipartisan Senate group, laid out his proposal to address the issue. The Florida Republican, son of Cuban immigrants, wrote that "significant progress" on enforcing immigration laws must be certified before unauthorized immigrants now in the country are allowed to apply for residency and "get in the back of the line."

Rep. Paul Ryan, the 2012 Republican candidate for vice president, said he backs Rubio's proposal.

"Immigration is a good thing. We're here because of immigration. We need to make sure it works," Wisconsin's Ryan said.

If Republicans fail to act, they will pay the price in elections for generations, McCain warned.

"Well, I'll give you a little straight talk: Look at the last election... We are losing dramatically the Hispanic vote, which we think should be ours for a variety of reasons," McCain said.

McCain and Menendez spoke with ABC's "This Week," Durbin appeared on "Fox News Sunday" and Ryan was on NBC's "Meet the Press."

___

Associated Press writer Philip Elliott contributed to this report.

___

Follow Michele Salcedo on Twitter at http://twitter.com/michelesalcedo.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-01-27-US-Immigration/id-486347c8918a4dc4b6db3b3360ee16cb

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Lewis Carroll: 10 quotes on his unbirthday

Lewis Carroll (b. Jan. 27, 1832) is a writer best known for his novels "Alice in Wonderland" and "Through the Looking-glass." Combining illogical logic and fantasy, these books have become classics for readers of all ages.?Perhaps less known are Carroll's contributions to the field of mathematics. Under his real name ? Charles Dodgson ? Carroll produced more than a dozen books on math. And down the rabbit hole we go.

- Ben Frederick,?Contributor

1. On identity

"Who in the world am I? Ah, that's the great puzzle."

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/Ne-2yYJAJBM/Lewis-Carroll-10-quotes-on-his-unbirthday

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Sunday, January 27, 2013

3 Pieces of Advice from a Freshman Republican to the GOP

Freshman Republican Rep. Tom Cotton of Arkansas answered questions for 40 minutes in a room full of conservatives at the National Review Institute summit in Washington on Friday. When he finished speaking there was boisterous applause, and one woman walked up to him after the speech and said, "You'll be president one day." Cotton shook her hand, gave an aw-shucks thank you and walked on to glad-hand with other conservatives. He's one of the party's rising stars and is already being talked about as a potential challenger to Democratic Sen. Mark Pryor in 2014.

Here are three political lessons learned after the wide-ranging discussion.

1. Get good candidates. Bad candidates make for poor election outcomes. That might seem obvious, but there's a definite narrative developing around the party's 2012 defeat that poor candidates contributed to the drubbing at the polls. To be certain, Cotton wasn't calling for the party to moderate, but he acknowledged that weak candidates weaken the party, and he talked in more straightforward political terms than some other Republicans who instead call for the party to "modernize, not moderate." His advice? "If you want to win an election it helps to nominate skillful candidates, and I don't think on that front necessarily it's ideology," Cotton said. He pointed to Sen. Ron Johnson, a former businessman as an ideal candidate and only hinted at losing candidates like Todd Akin of Missouri whose campaign failed after now-infamous comments on rape in his contest against Sen. Claire McCaskill.

2. Exploit foreign policy. Cotton argued voters care less about foreign policy than the economy and domestic policy because it affects them less, but the fact that Obama has deemphasized the war in Afghanistan and is focused on pulling the troops out means there's a political opportunity for the GOP. Cotton put it like this. "On the campaign, foreign policy is just very different than domestic policy. ? People don't ask what do you think we should do about taxes? What do you think we should do about the 2nd Amendment? They ask, 'You're gonna protect our 2nd Amendment rights, aren't you? You're not gonna raise my taxes are you?' But they do ask those kinds of questions about Afghanistan and Iraq? We all experience the economy or domestic policy firsthand in our churches homes and rotary clubs. ? So there's more opportunity for leadership, for persuasion on foreign policy."

3. If you can't pass your own conservative agenda, then frustrate the president. Make the case, Cotton suggested, that the "collective government" theme President Obama pursued in his inaugural address is a continuation of the era of big government. Cotton's betting that that message won't sell with the public. Here's what he called for. "What we need are political leaders who will clearly and always make the case for conservative reform, whether that means blocking the worst of the Obama agenda or passing our own reforms," he said.

Source: http://news.yahoo.com/3-pieces-advice-freshman-republican-gop-084521390--politics.html

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Are You About To File For Personalized Bankruptcy? See These ...

Always take the individual bankruptcy procedure severely. You ought to be effectively-knowledgeable about personal bankruptcy, when submitting. Use the strategies in this piece to get started off in the correct way. Just make confident you do sufficient research so that you are additional ready for any potential road blocks.

Take the time to make a finish checklist of your debts. You will will need this record when you file, so it is crucial for it to be as compete as doable. Double check all of your documents so that you do not neglect anything at all. Don?t be careless about this step, as discharge is dependent on publishing the right figures to the court.

Get on a 2nd job to improve your income. Speak to your creditors about getting extensions alternatively of filing personal bankruptcy. You might uncover that they will take your proposal, letting you to stay away from individual bankruptcy.

Bankruptcy is difficult and choosing a very good attorney will be a have to. Personal bankruptcy is intricate, and acquiring someone to assistance you navigate the procedure is critical. An lawyer will make sure that anything is staying carried out the right way.

It is really crucial to do analysis. You might consider it is feasible to file for private individual bankruptcy on your very own if you can not afford to employ the service of a attorney. It is doable to do this, but you need to be certain that you have the proper info to do it correctly. When people do their possess private personal bankruptcy, it is extremely effortless to forget about significant specifics and make problems that could prevent your debts from staying fully discharged. You require to make positive you are executing everything correct.

Bankruptcy can seriously affect your credit history, so be certain that it is your very last resort. It is frequent for lenders express a willingness to settle debts for a lot less than is owed, or develop payment options for debtors. Averting bankruptcy is wonderful for your credit score and can also be a money-saver. Examine the choice of a consolidation personal loan for your debts in advance of filing.

Do not presume that all your debts will be instantly dismissed as you file for bankruptcy employing chapter 7 personal bankruptcy. Some debts require you to reaffirm them by signing a new repayment agreement, when some other people are extremely almost never dischargeable at all. You can?t discharge youngster assist, an alimony or fines to the court both.

Discovering out about your personalized bankruptcy alternatives is the variance between a successful and an unsuccessful assert. But, filing should not to be an computerized determination, as it does have critical implications. Realizing how to very best go by means of the bankruptcy procedure can decrease one?s boueux in the prolonged operate and make it less difficult to retain one?s possessions.

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Source: http://invetingmarketanalysis.com/2013/01/26/are-you-about-to-file-for-personalized-bankruptcy-see-these-ideas-initially/

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Saturday, January 26, 2013

A Survival Guide to the Worst Weekend of the Year

This just might be the worst movie weekend of the year. It being Friday, we'd normally have a movie review or two up for you to read, but the already reviled Movie 43 didn't screen for critics, and we just couldn't bring ourselves to slouch over to Parker or Hansel & Gretel: Witch Hunters. Those are the three major offerings debuting today, sending us glumly into a bleak weekend. But don't despair! There's plenty else you can do to entertain yourself between now and the next time you work, so let's take a look at some of your options.

RELATED: The Best Movies of 2011

Catch up on awards movies. Do you have annoying friends who have been constantly nattering on about Zero Dark this and Amour that since basically the summer ended? You know, those awards show-obsessed people who print out ballots and have viewing parties with themed food ("Life of Pineapple Upside-Down Cake," etc.) and have seemingly seen everything and you have no idea where they find the time? Well, maybe this weekend you can find the time. So you won't feel so left out for the next month, you could go see a big Oscar movie or two. Invest the three hours in the eyeball-itching Zero Dark Thirty, suffer through the grim beauty of Amour. Hell, go see Les Mis?rables! Or find one of those cheaper second-run theaters that's still playing Argo or even Beasts of the Southern Wild. (Which might actually be on demand? Worth looking into. To that end, here is a list of how to see every Oscar-nominated film. If you can't figure it out with that, then you're hopeless.) That way you'll at least have some idea of just what the hell your awful friends are talking about when they scream things at the Screen Actors Guild Awards on Sunday night.

RELATED: The Weirdest Press Conference Questions From Cannes

Oh, right, watch the SAGs! Sure they're alllll the way at the end of the weekend, but that just means they[re something to look forward to while you stare at the wall. The SAGs are short and sweet; they only award actors, obviously, so the whole thing is done in two hours. The awards don't really mean much on their own, so most of the speeches are breezy and amusing, but they can also function as a good indicator of what's likely to win at the big Oscar dance next month. (Especially the Best Cast trophy at the end.) Sure Sunday night is a busy television night (if you watch Girls and Shameless, that is), but the SAGs (at 8 p.m. on TNT) could be a fun diversion from the usual, so relegate the other stuff to your DVR. Sorry, Downton.

RELATED: Which Dark, Depressing Movie Should Brit Marling Make First?

Celebrate the classics. It's Virginia Woolf's birthday today and Meryl Streep isn't nominated for a SAG or an Oscar this year. Those two things might not have much in common, unless you consider The Hours, the movie adaptation of Michael Cunningham's novel that's all about Virginia Woolf and which stars Meryl Streep. OK, so, Streep doesn't play Woolf, but she does play a modern-day Mrs. Dalloway, so it counts. Again, folks, worst weekend of the year. We're gonna have to be creative here.

RELATED: Movies Are Just Going to Get More Expensive

Start saying goodbye to 30 Rock. While you're on Netflix, next week is the series finale of Tina Fey's beloved sitcom, so maybe you could hole yourself up in bed or on the couch and watch as many 30 Rock episodes as you can? They're all on there. Pretend you're Liz Lemon as you order some cheese delivered to the house, wrap yourself in an off-brand Slanket, and fill it with your farts. Goodbye, 30 Rock!

RELATED: The Summer Movie Preview

Catch up on football. If all this fruity movie stuff isn't to your liking, or it is but you want a change of pace anyway, why not take a second to consider that next Sunday is the big Super Bowl football match and try to prepare yourself for that? Maybe you have another group of jerk friends who are as crazy about football as those other dweebs are about the Oscars. You won't want to be the only chump watching the big game next week who doesn't have a favorite team. So, watch these quick catchup videos, about the San Francisco 49ers and the Baltimore Ravens (those are the two teams playing, dummy), and maybe that will help. They're not very long, so you'll need to do some other reading. Maybe start with this piece about Joe Flacco, and, I dunno, read this piece about the 49ers QB situation? There's a wealth of sports writing out there! Go find it and educate yourself. Obviously you're mostly going to that Super Bowl party for an excuse to drink lots of beer on a Sunday and to eat fried cheeze-ums with nacho dipping sauce, but you might actually enjoy the game more than usual if you know a little about it. You've got just over a week. Get cracking.

Read some more. I know you've already got your homemade football digest to look at, but maybe you could also do some other reading??If you haven't read it yet, The Atlantic's cover story on the inscrutability of America's giant banks is pretty terrifying. And this week's New Yorker has articles about Hugo Chavez and the failure of Caracas and an Ezra Klein piece about filibuster reform. Exciting! Those are behind the paywall, though, so maybe a piece on a man who buys dinosaur bones will have to do. And there's always Longreads. Or, like, a book? Maybe The Insurgents, the new one about David Petraeus and Iraq? The new George Saunders perhaps? That's supposed to be pretty good, even though it's just short stories. Or you could finally read Pride & Prejudice like you were supposed to back in the tenth grade but obviously didn't. It's good! But don't take our word for it.

Or go outside or something. Though, do so at your own peril. It's cold out there.

Source: http://news.yahoo.com/survival-guide-worst-weekend-215944031.html

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Dolphin dies amid NY canal's industrial pollution

AAA??Jan. 26, 2013?3:09 AM ET
Dolphin dies amid NY canal's industrial pollution
By COLLEEN LONGBy COLLEEN LONG, Associated Press?THE ASSOCIATED PRESS STATEMENT OF NEWS VALUES AND PRINCIPLES?

A dolphin surfaces in the Gowanus Canal in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded.(AP Photo/Richard Drew)

A dolphin surfaces in the Gowanus Canal in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded.(AP Photo/Richard Drew)

A dolphin surfaces in the Gowanus Canal in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded. (AP Photo/Richard Drew)

A dolphin surfaces in the Gowanus Canal with debris on its nose, in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded.(AP Photo/Richard Drew)

A dolphin surfaces in the Gowanus Canal in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded.(AP Photo/Richard Drew)

A dolphin surfaces in the Gowanus Canal in the Brooklyn borough of New York, Friday, Jan. 25, 2013. The New York City Police Dept. said animal experts were waiting to see if the dolphin would leave on its own during the evening's high tide. If not, they plan to lend a hand on Saturday morning. According to authorities at the scene, the dolphin appeared to be adventurous, rather than stranded.(AP Photo/Richard Drew)

(AP) ? Marine experts say a dolphin seen shaking black gunk from its snout after wandering into a polluted canal in New York may well have been ill before it lost its way and died.

The wayward dolphin splashed around in the filthy waters of the Gowanus Canal before it died Friday. The canal is a Superfund site, where for years factories and fuel refineries operated. It runs through an industrial zone near some of Brooklyn's wealthiest neighborhoods.

Marine experts had planned to help the dolphin on Saturday morning if it didn't get out of the canal during high tide. They had decided to hold off intervening Friday because of the stress the dolphin might have experienced in being captured.

Experts plan to conduct a necropsy to determine why the dolphin died.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-01-26-Dolphin%20in%20Canal/id-7309b940f0f54682b7ab8ef7dd05aed5

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ShelterBox Expands Reach in Syrian Refugee Crisis, Response Teams En Route to Jordan

International disaster relief organization, ShelterBox, is en route to Jordan after the government released an urgent appeal for aid as an ?unprecedented? amount of Syrian refugees continue to enter the country.

Sarasota, FL (PRWEB) January 25, 2013

International disaster relief organization, ShelterBox, is en route to Jordan after the government released an urgent appeal for aid as an ?unprecedented? amount of Syrian refugees continue to enter the country.

ShelterBox responds following disasters such as earthquake, flood, tsunami, hurricane, cyclone or conflict by delivering boxes of aid. Each box contains a disaster relief tent, stove, water filtration system, blankets and other items necessary to help families live independently and with dignity in the months following disaster.

Foreign Minister Nasser Judeh released a statement Thursday, requesting international aid after 20,000 Syrians crossed into the country in a single week. Judeh described the influx as ?unprecedented, larger than any other time in the last two years.?

In response to the country?s appeal, members of the highly trained ShelterBox Response Team (SRT) are en route to Jordan to assess the need for emergency shelter and other aid.

Although ShelterBox had prepositioned its aid with the Jordanian Red Crescent in December 2012, the need for additional emergency shelter and supplies is imminent.

ShelterBox first responded to the Syrian refugee crisis in October 2012, by delivering 500 boxes of winterized aid to the Domiz refugee camp in the Kurdistan region of Iraq. By December 2012, ShelterBox aid was also distributed in Syria, to a total of 710 families living families living in the Al-Salameh camp near the Turkey border.

An additional SRT is currently in Lebanon, awaiting the arrival of ShelterBoxes and assessing the need for more, in response to the Lebanese government?s request for aid earlier this month.

ShelterBox is also responding to the typhoon in the Philippines, bushfires in Australia and flooding in Nigeria.

ABOUT SHELTERBOX USA

Since 2000, ShelterBox has provided shelter, warmth and dignity following more than 200 disasters in over 85 countries. ShelterBox instantly responds to earthquake, volcano, flood, hurricane, cyclone, tsunami or conflict by delivering boxes of aid. Each iconic green ShelterBox contains a disaster relief tent for an extended family, stove, blankets and water filtration system, among other tools for survival. ShelterBox?s American affiliate, ShelterBox USA is headquartered in Sarasota, Florida. Individual tax-deductible donations to ShelterBox USA can be made at http://www.shelterboxusa.org, 941-907-6036 or via text message by sending SHELTER to 20222 for a one-time $10 donation.

Erin Holdgate
ShelterBox USA
(941) 907-6036 100
Email Information

Source: http://news.yahoo.com/shelterbox-expands-reach-syrian-refugee-crisis-response-teams-011645295.html

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Friday, January 25, 2013

Black silicon can take efficiency of solar cells to new levels

Black silicon can take efficiency of solar cells to new levels [ Back to EurekAlert! ] Public release date: 25-Jan-2013
[ | E-mail | Share Share ]

Contact: Pivikki Repo
paivikki.repo@aalto.fi
358-504-361-156
Aalto University

This press release is available in German.

Scientists at Aalto University, Finland, have demonstrated results that show a huge improvement in the light absorption and the surface passivation on highly absorbing silicon nanostructures. This has been achieved by applying atomic layer coating. The results advance the development of devices that require high sensitivity light response such as high efficiency solar cells.

This method provides extremely good surface passivation. Simultaneously, it reduces the reflectance further at all wavelengths. These results are very promising considering the use of black silicon (b-Si) surfaces on solar cells to increase the efficiency to completely new levels, tells Pivikki Repo, a researcher at Aalto University.

More effective surface passivation methods than those used in the past have been needed to make black silicon a viable material for commercial applications. Good surface passivation is crucial in photonic applications such as solar cells. So far, the poor charge carrier transport properties attributed to nanostructured surfaces have been more detrimental for the final device operation than the gain obtained from the reduced reflectance.

Black silicon can also be used in other technologies than solar cells. Numerous applications suggested for b-Si include drug analysis.

Black silicon (b-Si) has been a subject of great interest in various fields including photovoltaics for its ability to reduce the surface reflectance even below 1 per cent. However, many b-Si applications - especially solar cells - suffer from increased surface recombination resulting in poor spectral response. This is particularly problematic at short wavelengths.

###

The research has just been published in the Journal of Photovoltaics. The research is carried out by Aalto University, Finland, together with experts from Fraunhofer Institute for Solar Energy Systems ISE.

Further information: Research Scientist Pivikki Repo, Aalto University School of Electrical Engineering
e-mail. paivikki.repo@aalto.fi tel. +358 504361156

Link to images: http://aalto.digtator.fi:80/public/85632eacc889.aspx

Link to article: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6264075

full citation: Effective Passivation of Black Silicon Surfaces by Atomic Layer Deposition P. Repo, A. Haarahiltunen, L. Sainiemi, M. Yli-Koski, H. Talvitie, M. C. Schubert, and H. Savin pp. 90-94. in IEEE Journal of Photovoltaics, JPV January 2013 DOI: 10.1109/JPHOTOV.2012.2210031



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?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Black silicon can take efficiency of solar cells to new levels [ Back to EurekAlert! ] Public release date: 25-Jan-2013
[ | E-mail | Share Share ]

Contact: Pivikki Repo
paivikki.repo@aalto.fi
358-504-361-156
Aalto University

This press release is available in German.

Scientists at Aalto University, Finland, have demonstrated results that show a huge improvement in the light absorption and the surface passivation on highly absorbing silicon nanostructures. This has been achieved by applying atomic layer coating. The results advance the development of devices that require high sensitivity light response such as high efficiency solar cells.

This method provides extremely good surface passivation. Simultaneously, it reduces the reflectance further at all wavelengths. These results are very promising considering the use of black silicon (b-Si) surfaces on solar cells to increase the efficiency to completely new levels, tells Pivikki Repo, a researcher at Aalto University.

More effective surface passivation methods than those used in the past have been needed to make black silicon a viable material for commercial applications. Good surface passivation is crucial in photonic applications such as solar cells. So far, the poor charge carrier transport properties attributed to nanostructured surfaces have been more detrimental for the final device operation than the gain obtained from the reduced reflectance.

Black silicon can also be used in other technologies than solar cells. Numerous applications suggested for b-Si include drug analysis.

Black silicon (b-Si) has been a subject of great interest in various fields including photovoltaics for its ability to reduce the surface reflectance even below 1 per cent. However, many b-Si applications - especially solar cells - suffer from increased surface recombination resulting in poor spectral response. This is particularly problematic at short wavelengths.

###

The research has just been published in the Journal of Photovoltaics. The research is carried out by Aalto University, Finland, together with experts from Fraunhofer Institute for Solar Energy Systems ISE.

Further information: Research Scientist Pivikki Repo, Aalto University School of Electrical Engineering
e-mail. paivikki.repo@aalto.fi tel. +358 504361156

Link to images: http://aalto.digtator.fi:80/public/85632eacc889.aspx

Link to article: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6264075

full citation: Effective Passivation of Black Silicon Surfaces by Atomic Layer Deposition P. Repo, A. Haarahiltunen, L. Sainiemi, M. Yli-Koski, H. Talvitie, M. C. Schubert, and H. Savin pp. 90-94. in IEEE Journal of Photovoltaics, JPV January 2013 DOI: 10.1109/JPHOTOV.2012.2210031



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2013-01/au-bsc012513.php

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Newly discovered 'scarecrow' gene might trigger big boost in food production

Friday, January 25, 2013

With projections of 9.5 billion people by 2050, humanity faces the challenge of feeding modern diets to additional mouths while using the same amounts of water, fertilizer and arable land as today.

Cornell University researchers have taken a leap toward meeting those needs by discovering a gene that could lead to new varieties of staple crops with 50 percent higher yields.

The gene, called Scarecrow, is the first discovered to control a special leaf structure, known as Kranz anatomy, which leads to more efficient photosynthesis. Plants photosynthesize using one of two methods: C3, a less efficient, ancient method found in most plants, including wheat and rice; and C4, a more efficient adaptation employed by grasses, maize, sorghum and sugarcane that is better suited to drought, intense sunlight, heat and low nitrogen.

"Researchers have been trying to find the underlying genetics of Kranz anatomy so we can engineer it into C3 crops," said Thomas Slewinski, lead author of a paper that appeared online in the journal Plant and Cell Physiology. Slewinski is a postdoctoral researcher in the lab of senior author Robert Turgeon, professor of plant biology.

The finding "provides a clue as to how this whole anatomical key is regulated," said Turgeon. "There's still a lot to be learned, but now the barn door is open and you are going to see people working on this Scarecrow pathway."

The promise of transferring C4 mechanisms into C3 plants has been fervently pursued and funded on a global scale for decades, he added.

If C4 photosynthesis is successfully transferred to C3 plants through genetic engineering, farmers could grow wheat and rice in hotter, dryer environments with less fertilizer, while possibly increasing yields by half, the researchers said.

C3 photosynthesis originated at a time in Earth's history when the atmosphere had a high proportion of carbon dioxide. C4 plants have independently evolved from C3 plants some 60 times at different times and places. The C4 adaptation involves Kranz anatomy in the leaves, which includes a layer of special bundle sheath cells surrounding the veins and an outer layer of cells called mesophyll. Bundle sheath cells and mesophyll cells cooperate in a two-step version of photosynthesis, using different kinds of chloroplasts.

By looking closely at plant evolution and anatomy, Slewinski recognized that the bundle sheath cells in leaves of C4 plants were similar to endodermal cells that surrounded vascular tissue in roots and stems.

Slewinski suspected that if C4 leaves shared endodermal genes with roots and stems, the genetics that controlled those cell types may also be shared. Slewinski looked for experimental maize lines with mutant Scarecrow genes, which he knew governed endodermal cells in roots.

When the researchers grew those plants, they first identified problems in the roots, then checked for abnormalities in the bundle sheath. They found that the leaves of Scarecrow mutants had abnormal and proliferated bundle sheath cells and irregular veins.

In all plants, an enzyme called RuBisCo facilitates a reaction that captures carbon dioxide from the air, the first step in producing sucrose, the energy-rich product of photosynthesis that powers the plant. But in C3 plants RuBisCo also facilitates a competing reaction with oxygen, creating a byproduct that has to be degraded, at a cost of about 30-40 percent overall efficiency. In C4 plants, carbon dioxide fixation takes place in two stages. The first step occurs in the mesophyll, and the product of this reaction is shuttled to the bundle sheath for the RuBisCo step. The RuBisCo step is very efficient because in the bundle sheath cells, the oxygen concentration is low and the carbon dioxide concentration is high. This eliminates the problem of the competing oxygen reaction, making the plant far more efficient.

###

Cornell University: http://pressoffice.cornell.edu

Thanks to Cornell University for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/126460/Newly_discovered__scarecrow__gene_might_trigger_big_boost_in_food_production

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SLA Career Center: Education jobs, Training jobs, Library jobs ...

The Utah Department of Natural Resources, Utah Geological Survey, located in Salt Lake City, Utah, is accepting applications for the position of Librarian for the UGS Library.? This is full time position and all state benefits are offered (i.e., health, dental, retirement, leave, etc.).?

The Librarian functions as the information manager of the UGS Library using library skills and GIS knowledge.? The incumbent applies library science principles and practices, including reference/research, cataloging, circulation, collection development, serials, and digitization projects. ?In addition, the incumbent writes articles for the UGS newsletter and may create informational products to help answer some of the most frequently asked questions (e.g., a GIS map that correlates publications with geographic locations, and/or a guide that lists publications on a certain subject.) The incumbent serves a variety of patrons, including the Department of Natural Resources employees, researchers, and the public.? Preference will be given to applicants with knowledge of geology/earth sciences and/or working experience with ArcGIS.

For more information about the UGS, go to http://geology.utah.gov?? For library details and catalog, click on the "Library" button or access the library directly at http://dnrlibrary.utah.gov

Source: http://careercenter.sla.org/jobs/5105108/librarian-utah-geological-survey

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Thursday, January 24, 2013

What Every Business Needs To Know About Mobile Marketing ...

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Stay with your principles to keep you on the right track.

Don?t forget to still take full advantage of your standard website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. More and more people everyday are using their mobile phones to use social networking websites and download apps. These are highly-visible areas for business marketing. You must be willing to present your products and services to customers in their preferred environment.

Begin by assembling a functioning database. Do not just add loads of numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can use a form from the internet or they can text you a code.

Mobile platforms should drive visitors to your main site. You should want people to visit your webpage or keep them coming back to it. Do not develop your business solely on a mobile platform.

Make sure your information is relevant. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. Be sure that prospective and current customers are getting information that is relevant. You will generate more sales by sending out useful content.

Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.

You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. It can also save time and effort if you write simple, non-customized messages that suit every platform. Simple is often the best solution for these problems.

Qr Codes

To reach the truly tech-savvy consumers, use QR codes in your printed ads. This easily allows smartphone users to access your coupons and website. Have the codes printed on posters, brochures, business cards and catalogs. Someone may want to know more about your products, but can?t easily remember your website; QR codes solve this problem.

You should put your mobile marketing business in with similar media available to you on the web. Give your customers the options to add your mobile marketing page directly from your web page and do not forget to integrate extremely interesting material. People are more motivated to purchase when they are engaged instead of just passively reading.

Your mobile domain should strive to say as much as possible with as little as possible. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users? experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

Using mobile marketing is a good way to get profits to soar. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Use social networking sites to boost your mobile marketing. You need to bring your marketing to where the customers are.

Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Filling out long contact forms on a PC is easy, but it takes a lot of time and effort on a smartphone keypad. Make it easy to add oneself to your mailing list.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

Provide what your customers want. Mobile marketing is based around knowledge of what your customers need and want. If you don?t understand what your customers want, how can you deliver it to them? Try and get as much information out of your customers, so you understand them and that will lead to success.

Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. Do what it takes to differentiate yourself from the competition.

If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is ?people.? Act appropriately.

With mobile marketing you want your call to action to be user-friendly and very simple. It is important to consider how long it takes to fill out the forms on any application a consumer could potentially use. Filling out paperwork online is simple but filling out the same form on a smartphone can be more tedious. It should be extremely simple to put themselves on a mailing list.

When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you?re going to be sending out. SMS can work against you because it is tied to mobile device notifications. It can feel like it?s invading peoples? privacy. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you are honest, customers will trust you and your brand.

Do not forget to use SEO with your sites that are designed for your mobile users. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.

Make sure that you add mobile friendly directions and maps to your website. It?s likely your users will be on a mobile device when looking for your location. Allow them to contact you easily. Verify that your map displays correctly and is usable on mobile devices. Linking to Google maps also looks good to search engines.

Make the most of your company website. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.

Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. You can include certain promotional codes with the coupons that you send out. These codes can be linked to a mobile Web site with a special tracking code. You can use coupons to incentivize and reward loyal customers and attract new ones.

Short and sweet is an important key when it comes to appealing to all of your consumers. Make sure the messages you send can be absorbed quickly and understood by your customers.

Take the extra time to make sure your mobile messaging program works correctly. Your efforts will be wasted if customers have problems viewing your content properly. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.

Define your goals before starting to design your campaign. Set definite goals for your mobile marketing campaign. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?

Mobile Marketing

You can effectively market your business with mobile marketing, so long as you don?t overuse it. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. New customers and new business will be the likely result of your efforts.

Search Engine Optimization, SEO

Source: http://www.websitehostdirect.com/what-every-business-needs-to-know-about-mobile-marketing/

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Daily Chronicle | Recession, technology flail middle-class jobs

NEW YORK ? Five years after the start of the Great Recession, the toll is terrifyingly clear: Millions of middle-class jobs have been lost in developed countries the world over.

And the situation is even worse than it appears.

Most of the jobs will never return, and millions more are likely to vanish as well, say experts who study the labor market. What?s more, these jobs aren?t just being lost to China and other developing countries, and they aren?t just factory work. Increasingly, jobs are disappearing in the service sector, home to two-thirds of all workers.

They?re being obliterated by technology.

Year after year, the software that runs computers and an array of other machines and devices becomes more sophisticated and powerful and capable of doing tasks more efficiently that humans have always done. For decades, science fiction warned of a future when we would be architects of our own obsolescence, replaced by our machines; an Associated Press analysis finds that the future has arrived.

?The jobs that are going away aren?t coming back,? says Andrew McAfee, principal research scientist at the Center for Digital Business at the Massachusetts Institute of Technology and co-author of ?Race Against the Machine.? ??I have never seen a period where computers demonstrated as many skills and abilities as they have over the past seven years.?

The global economy is being reshaped by machines that generate and analyze vast amounts of data; by devices such as smartphones and tablet computers that let people work just about anywhere, even when they?re on the move; by smarter, nimbler robots; and by services that let businesses rent computing power when they need it, instead of installing expensive equipment and hiring IT staffs to run it. Whole employment categories, from secretaries to travel agents, are starting to disappear.

?There?s no sector of the economy that?s going to get a pass,? says Martin Ford, who runs a software company and wrote ?The Lights in the Tunnel,? a book predicting widespread job losses. ?It?s everywhere.?

The numbers startle even labor economists. In the United States, half of the 7.5 million jobs lost during the Great Recession paid middle-class wages, ranging from $38,000 to $68,000. But only 2 percent of the 3.5 million jobs gained since the recession ended in June 2009 are midpay. Nearly 70 percent are low-paying jobs; 29 percent pay well.

In the 17 European countries that use the euro as their currency, the numbers are even worse. Almost 4.3 million low-pay jobs have been gained since mid-2009, but the loss of midpay jobs has never stopped. A total of 7.6 million disappeared from January 2008 through June.

Experts warn that this ?hollowing out? of the middle-class workforce is far from over. They predict the loss of millions more jobs as technology becomes even more sophisticated and reaches deeper into our lives. Maarten Goos, an economist at the University of Leuven in Belgium, says Europe could double its middle-class job losses.

Some occupations are beneficiaries of the march of technology, such as software engineers and app designers for smartphones and tablet computers. Overall, though, technology is eliminating far more jobs than it is creating.

To understand the impact technology is having on middle-class jobs in developed countries, the AP analyzed employment data from 20 countries; tracked changes in hiring by industry, pay and task; compared job losses and gains during recessions and expansions over the past four decades; and interviewed economists, technology experts, robot manufacturers, software developers, entrepreneurs and people in the labor force who ranged from CEOs to the unemployed.

The AP?s key findings:

?For more than three decades, technology has drastically reduced the number of jobs in manufacturing. Robots and other machines controlled by computer programs work faster and make fewer mistakes than humans. Now, that same efficiency is being unleashed in the service economy, which employs more than two-thirds of the workforce in developed countries. Technology is eliminating jobs in office buildings, retail establishments and other businesses consumers deal with every day.

?Technology is being adopted by every kind of organization that employs people. It?s replacing workers in large corporations and small businesses, established companies and start-ups. It?s being used by schools, colleges and universities; hospitals and other medical facilities; nonprofit organizations and the military.

?The most vulnerable workers are doing repetitive tasks that programmers can write software for ? an accountant checking a list of numbers, an office manager filing forms, a paralegal reviewing documents for key words to help in a case. As software becomes even more sophisticated, victims are expected to include those who juggle tasks, such as supervisors and managers ? workers who thought they were protected by a college degree.

?Thanks to technology, companies in the Standard & Poor?s 500 stock index reported one-third more profit the past year than they earned the year before the Great Recession. They?ve also expanded their businesses, but total employment, at 21.1 million, has declined by a half-million.

?Start-ups account for much of the job growth in developed economies, but software is allowing entrepreneurs to launch businesses with a third fewer employees than in the 1990s. There is less need for administrative support and back-office jobs that handle accounting, payroll and benefits.

?It?s becoming a self-serve world. Instead of relying on someone else in the workplace or our personal lives, we use technology to do tasks ourselves. Some find this frustrating; others like the feeling of control. Either way, this trend will only grow as software permeates our lives.

?Technology is replacing workers in developed countries regardless of their politics, policies and laws. Union rules and labor laws may slow the dismissal of employees, but no country is attempting to prohibit organizations from using technology that allows them to operate more efficiently ? and with fewer employees.

Some analysts reject the idea that technology has been a big job killer. They note that the collapse of the housing market in the U.S., Ireland, Spain and other countries and the ensuing global recession wiped out millions of middle-class construction and factory jobs. In their view, governments could bring many of the jobs back if they would put aside worries about their heavy debts and spend more. Others note that jobs continue to be lost to China, India and other countries in the developing world.

But to the extent technology has played a role, it raises the specter of high unemployment even after economic growth accelerates. Some economists say millions of middle-class workers must be retrained to do other jobs if they hope to get work again. Others are more hopeful. They note that technological change over the centuries eventually has created more jobs than it destroyed, though the wait can be long and painful.

A common refrain: The developed world may face years of high middle-class unemployment, social discord, divisive politics, falling living standards and dashed hopes.


In the U.S., the economic recovery that started in June 2009 has been called the third straight ?jobless recovery.?

But that?s a misnomer. The jobs came back after the first two.

Most recessions since World War II were followed by a surge in new jobs as consumers started spending again and companies hired to meet the new demand. In the months after recessions ended in 1991 and 2001, there was no familiar snap-back, but all the jobs had returned in less than three years.

But 42 months after the Great Recession ended, the U.S. has gained only 3.5 million, or 47 percent, of the 7.5 million jobs that were lost. The 17 countries that use the euro had 3.5 million fewer jobs last June than in December 2007.

This has truly been a jobless recovery, and the lack of midpay jobs is almost entirely to blame.

Fifty percent of the U.S. jobs lost were in midpay industries, but Moody?s Analytics, a research firm, says just 2 percent of the 3.5 million jobs gained are in that category. After the four previous recessions, at least 30 percent of jobs created ? and as many as 46 percent ? were in midpay industries.

Other studies that group jobs differently show a similar drop in middle-class work.

Some of the most startling studies have focused on midskill, midpay jobs that require tasks that follow well-defined procedures and are repeated throughout the day. Think travel agents, salespeople in stores, office assistants and back-office workers like benefits managers and payroll clerks, as well as machine operators and other factory jobs. An August 2012 paper by economists Henry Siu of the University of British Columbia and Nir Jaimovich of Duke University found these kinds of jobs comprise fewer than half of all jobs, yet accounted for nine of 10 of all losses in the Great Recession. And they have kept disappearing in the economic recovery.

Webb Wheel Products makes parts for truck brakes, which involves plenty of repetitive work. Its newest employee is the Doosan V550M, and it?s a marvel. It can spin a 130-pound brake drum like a child?s top, smooth its metal surface, then drill holes ? all without missing a beat. And it doesn?t take vacations or ?complain about anything,? says Dwayne Ricketts, president of the Cullman, Ala., company.

Thanks to computerized machines, Webb Wheel hasn?t added a factory worker in three years, though it?s making 300,000 more drums annually, a 25 percent increase.

?Everyone is waiting for the unemployment rate to drop, but I don?t know if it will much,? Ricketts says. ?Companies in the recession learned to be more efficient, and they?re not going to go back.?

In Europe, companies couldn?t go back even if they wanted to. The 17 countries that use the euro slipped into another recession 14 months ago, in November 2011. The current unemployment rate is a record 11.8 percent.

European companies had been using technology to replace midpay workers for years, and now that has accelerated.

?The recessions have amplified the trend,? says Goos, the Belgian economist. ?New jobs are being created, but not the middle-pay ones.?

In Canada, a 2011 study by economists at the University of British Columbia and York University in Toronto found a similar pattern of middle-class losses, though they were working with older data. In the 15 years through 2006, the share of total jobs held by many midpay, midskill occupations shrank. The share held by foremen fell 37 percent, workers in administrative and senior clerical roles fell 18 percent and those in sales and service fell 12 percent.

In Japan, a 2009 report from Hitotsubashi University in Tokyo documented a ?substantial? drop in midpay, midskill jobs in the five years through 2005, and linked it to technology.

Developing economies have been spared the technological onslaught ? for now. Countries like Brazil and China are still growing middle-class jobs because they?re shifting from export-driven to consumer-based economies. But even they are beginning to use more machines in manufacturing. The cheap labor they relied on to make goods from apparel to electronics is no longer so cheap as their living standards rise.

One example is Sunbird Engineering, a Hong Kong firm that makes mirror frames for heavy trucks at a factory in southern China. Salaries at its plant in Dongguan have nearly tripled from $80 a month in 2005 to $225 today. ?Automation is the obvious next step,? CEO Bill Pike says.

Sunbird is installing robotic arms that drill screws into a mirror assembly, work now done by hand. The machinery will allow the company to eliminate two positions on a 13-person assembly line. Pike hopes that additional automation will allow the company to reduce another five or six jobs from the line.

?By automating, we can outlive the labor cost increases inevitable in China,? Pike says. ?Those who automate in China will win the battle of increased costs.?

Foxconn Technology Group, which assembles iPhones at factories in China, unveiled plans in 2011 to install one million robots over three years.

A recent headline in the China Daily newspaper: ?Chinese robot wars set to erupt.?


Candidates for U.S. president last year never tired of telling Americans how jobs were being shipped overseas. China, with its vast army of cheaper labor and low-value currency, was easy to blame.

But most jobs cut in the U.S. and Europe weren?t moved. No one got them. They vanished. And the villain in this story ? a clever software engineer working in Silicon Valley or the high-tech hub around Heidelberg, Germany ? isn?t so easy to hate.

?It doesn?t have political appeal to say the reason we have a problem is we?re so successful in technology,? says Joseph Stiglitz, a Nobel Prize-winning economist at Columbia University. ?There?s no enemy there.?

Unless you count family and friends and the person staring at you in the mirror. The uncomfortable truth is technology is killing jobs with the help of ordinary consumers by enabling them to quickly do tasks that workers used to do full time, for salaries.

Check out your groceries or drugstore purchases using a kiosk? A worker behind a cash register used to do that.

Buy clothes without visiting a store? You?ve taken work from a salesman.

Click ?accept? in an email invitation to attend a meeting? You?ve pushed an office assistant closer to unemployment.

Book your vacation using an online program? You?ve helped lay off a travel agent. Perhaps at American Express Co., which announced this month that it plans to cut 5,400 jobs, mainly in its travel business, as more of its customers shift to online portals to plan trips.

Software is picking out worrisome blots in medical scans, running trains without conductors, driving cars without drivers, spotting profits in stocks trades in milliseconds, analyzing Twitter traffic to tell where to sell certain snacks, sifting through documents for evidence in court cases, recording power usage beamed from digital utility meters at millions of homes, and sorting returned library books.

Technology gives rise to ?cheaper products and cool services,? says David Autor, an economist at MIT, one of the first to document tech?s role in cutting jobs. ?But if you lose your job, that is slim compensation.?

Even the most commonplace technologies ? take, say, email ? are making it tough for workers to get jobs, including ones with MBAs, like Roshanne Redmond, a former project manager at a commercial real estate developer.

?I used to get on the phone, talk to a secretary and coordinate calendars,? Redmond says. ?Now, things are done by computer.?

Technology is used by companies to run leaner and smarter in good times and bad, but never more than in bad. In a recession, sales fall and companies cut jobs to save money. Then they turn to technology to do tasks people used to do. And that?s when it hits them: They realize they don?t have to re-hire the humans when business improves, or at least not as many.

The Hackett Group, a consultant on back-office jobs, estimates 2 million of them in finance, human resources, information technology and procurement have disappeared in the U.S. and Europe since the Great Recession. It pins the blame for more than half of the losses on technology. These are jobs that used to fill cubicles at almost every company ? clerks paying bills and ordering supplies, benefits managers filing health-care forms and IT experts helping with computer crashes.

?The effect of (technology) on white-collar jobs is huge, but it?s not obvious,? says MIT?s McAfee. Companies ?don?t put out a press release saying we?re not hiring again because of machines.?

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What hope is there for the future?

Historically, new companies and new industries have been the incubator of new jobs. Start-up companies no more than five years old are big sources of new jobs in developed economies. In the U.S., they accounted for 99 percent of new private sector jobs in 2005, according to a study by the University of Maryland?s John Haltiwanger and two other economists.

But even these companies are hiring fewer people. The average new business employed 4.7 workers when it opened its doors in 2011, down from 7.6 in the 1990s, according to a Labor Department study released last March.

Technology is probably to blame, wrote the report?s authors, Eleanor Choi and James Spletzer. Entrepreneurs no longer need people to do clerical and administrative tasks to help them get their businesses off the ground.

In the old days ? say, 10 years ago ? ?you?d need an assistant pretty early to coordinate everything ? or you?d pay a huge opportunity cost for the entrepreneur or the president to set up a meeting,? says Jeff Connally, CEO of CMIT Solutions, a technology consultancy to small businesses.

Now technology means ?you can look at your calendar and everybody else?s calendar and ? bing! ? you?ve set up a meeting.? So no assistant gets hired.

Entrepreneur Andrew Schrage started the financial advice website Money Crashers in 2009 with a partner and one freelance writer. The bare-bones start-up was only possible, Schrage says, because of technology that allowed the company to get online help with accounting and payroll and other support functions without hiring staff.

?Had I not had access to cloud computing and outsourcing, I estimate that I would have needed 5-10 employees to begin this venture,? Schrage says. ?I doubt I would have been able to launch my business.?

Technological innovations have been throwing people out of jobs for centuries. But they eventually created more work, and greater wealth, than they destroyed. Ford, the author and software engineer, thinks there is reason to believe that this time will be different. He sees virtually no end to the inroads of computers into the workplace. Eventually, he says, software will threaten the livelihoods of doctors, lawyers and other highly skilled professionals.

Many economists are encouraged by history and think the gains eventually will outweigh the losses. But even they have doubts.

?What?s different this time is that digital technologies show up in every corner of the economy,? says McAfee, a self-described ?digital optimist.? ??Your tablet (computer) is just two or three years ago, and it?s already taken over our lives.?

Peter Lindert, an economist at the University of California, Davis, says the computer is more destructive than innovations in the Industrial Revolution because the pace at which it is upending industries makes it hard for people to adapt.

Occupations that provided middle-class lifestyles for generations can disappear in a few years. Utility meter readers are just one example. As power companies began installing so-called smart readers outside homes, the number of meter readers in the U.S. plunged from 56,000 in 2001 to 36,000 in 2010, according to the Labor Department.

In 10 years? That number is expected to be zero.

NEXT: Practically human: Can smart machines do your job?

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Source: http://www.daily-chronicle.com/2013/01/22/recession-technology-flail-middle-class-jobs/a2eizbq/

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